Music and books retailer HMV said that it will be game consoles and software, not Harry Potter, that will provide the magic to combat a "subdued" British market.
The launch of the Sony Playstation portable on September 1, the Microsoft Xbox 360 before Christmas and the Playstation III early next year will prompt what a "huge upswing" in sales over the coming 12 months, the company added.
The company also said that it was benefiting from the demand for the X&Y album by Coldplay - the second highest in UK chart history in the week following its release on June 6.
However, despite advance orders for the sixth Harry Potter novel on a par with its top-selling predecessor, chief executive Alan Giles said HMV was unlikely to benefit greatly form the sales.
He said: "It's clearly going to be a hugely competitive market for that title, I don't think there's going to be a lot of gross margin in it for anyone, but we're not expecting that."
On the DVD side - which accounts for 44 per cent of HMV's UK sales and is equal to its music operations - the release schedule is looking strong, with Sin City, Batman Begins, War of the Worlds and Star Wars III all slated for the second half of the year.
In music sales, headline releases will include offerings from the Red Hot Chili Peppers and Franz Ferdinand.
Same-store sales dipped by one per cent overall during the seven weeks to June 18.
Sales at its core HMV chain in the UK and Ireland were currently four per cent behind last year but improving with a stronger schedule of DVD releases to come.
Like- for- like sales at Waterstone's were down 2.8 per cent during the period, but this compared with growth of 1.1 per cent during the previous year when HMV made pre-tax profits of £136.2 m. Shares closed up 71/4p to 2363/4p