A high-class lingerie range is to get a lift thanks to the input of a major Midland agency.
Meriden- based Rees Bradley Hepburn has landed a six-figure contract to handle the trade and marketing account for Eveden.
RBH is to work on Eveden's three major brands - Rigby & Peller, Freya and Fantasie ranges. Previously the account was managed in-house.
RBH managing director Debra Hepburn said: "This shows our understanding on the fashion and retail industry. It is fast-paced and you really need to be ahead of the times.
"We are looking forward to producing some cutting-edge creative work and helping the client's brands reach their full potential."
Ann-Marie Manley, PR and marketing manager of Desborough-based Eveden, said "Rees Bradley Hepburn has shown great enthusiasm for the brands and we're looking forward to the results of the new creative initiatives.
"We're really excited about the new ideas and seeing them through to implementation."
