Redditch gents outfitter Heaphys is celebrating 175 years in business - and it reckons on being around for another 175 years, too.
Some might claim gents outfitters are no longer part of the modern age, but Heaphys insists it is in tune with today's customer.
It continues to offer an individual service, but it also offers shopping on line.
All a far cry from when goods were lugged around on horseback.
Heaphys, which also has branches in Warwick and Rugby, was established in Redditch following an unfortunate accident in 1831.
The company's forebears emigrated to England from the Waterford area of Ireland to escape the ravages of the potato famine and settled in Plymtree, Devon, where Thomas Heaphy was born in 1797.
The family worked as "packmen", selling lace and associated materials to the clergy on their travels northward to Worcestershire and buying needles to trade on the homeward journey.
Thomas died in 1829, leaving the family business to his two sons, Thomas and George who continued to follow the pattern established by their father.
But in 1830, on a trip to the Midlands, one of the horses got stuck in a ford and died.
Unable to make the journey home together, the brothers divided their merchandise, with Thomas returning to Devon whilst George stayed in Redditch, setting up his first stall on the site of today's Kingfisher Shopping Centre.
As Redditch grew, so did the demands of the local community and Heaphys became a general textile business. In addition to workwear for industry, the firm supplied the needs of people working on the land, clothing for countrymen (and women), the gentry, the church and schools.
Throughout the 1850s, 60s and 70s, local mill owners and the Earl of Plymouth gave out clothing vouchers to churchgoers at Michaelmas. These were redeemable at Heaphys for overcoats and other winter clothing and were seen as an early example of employers taking an active interest in the wellbeing of their workforce.
Successive generations of the Heaphy family oversaw the steady growth of the business, moving first from the original stall in an area of Redditch once known as The Shambles, to a converted farmhouse on the corner of Walford Street and New Street.
The last member of the family to head the business was Fritz Heaphy, a bachelor who took the reigns in 1899.
Helped by his sisters, he was joined by Cyril Nash - grandfather of the current managing director Tim Nash - in the 1930s, a working relationship that continued successfully until Fritz's death in 1952.
The business expanded and became official clothing supplier to 37 local schools.
In 1963 it moved to new premises in Redditch's Church Green, a property which it still occupies today, and is used as both a retail showroom and also the base for the company's accounts and administration departments.
When the first phase of development of the Kingfisher Centre took place, Heaphys was one of the early companies to open for business there.
1985 saw a new shop in Westgate House in Warwick which was followed in 1988 by one in Sheep Street, Rugby.
The clothing business has been changing at a great pace in recent years; the seemingly endless expansion of the multiples, catalogue and internet-based retailing and supermarkets offering menswear.
But despite this, Heaphys has continued to grow and prosper.
Mr Nash said: "The business was established on the principles of George Heaphy - an honest, hard-working nonconformist with a belief in fair trading.
"Heaphys has customer service and strict attention to detail at its core, but this should not be confused with the business being 'old fashioned' in its approach."
In addition to ongoing training for staff, the company has invested heavily in computer technology to keep in touch with suppliers and customers, and has developed an e-business site for those who want to shop online.
Mr Nash said: "Marketing well designed, well-made men's clothing remains at the heart of the Heaphys proposition and this is complemented by niche services not necessarily offered by competitors."
In addition to 'off the peg' fashions, Heaphys, which has a £1.2 million turnover and 24 employees, provides a 'made to measure' tailoring service for both men and women, for formal and businesswear.
It also supplies bespoke clothing for country sports including riding, dressage, falconry and hunting.
Mr Nash added: "Heaphys has come a long way and I believe that we can look forward to the next 175 years with confidence.
"There have been many changes to the scope and nature of our business all of which I regard as an ongoing, evolutionary process.
"I am sure that we will embrace future developments."