Haslimann Taylor is to continue its consumer PR work with both Goodyear and Dunlop after successfully re-pitching for the contract.
The decision means that the Sutton Coldfield-based agency will continue to work on developing the tyre brands and will take on the new task of highlighting the differences between the two brands.
James Bailey, Goodyear Dunlop's corporate communications manager, said: "Haslimann Taylor's thorough and rigorous campaign research and testing processes, coupled with their creative excellence, made them the obvious choice to continue to work on our brand PR activity.
"The Goodyear and Dunlop brands have high levels of awareness, but Haslimann Taylor have proved that they will continue to add value in turning this awareness into targeted, relevant communication."
Haslimann Taylor managing director Bron Eames was delighted to be re-appointed to two such high profile brands.
She said: "Goodyear and Dunlop are two of the biggest brand names in the country let alone the Midlands, so we are very proud to retain them as clients.
"They both have fantastic messages to convey over the next 12 months and we are very much looking forward to helping them do that."