Harrison Cowley has been chosen by luxury saloon and sports car manufacturer Jaguar to support its 2005 dealer PR drive.
Working closely with Jaguar's established communications, public affairs and marketing departments, Harrison Cowley is to raise awareness of the marque's network of 103 UK dealerships in their respective regional and local markets.
Stuart Humphreys, account director at Harrison Cowley said: "Jaguar is a fantastic win for us on a number of levels. Not only does it highlight the advantages of our regional network offer but it also strengthens our growing portfolio of automotive accounts.
The Jaguar Dealer PR Service will operate to the benefit of each dealership on two levels.
It will provide a local point of contact, which will react to specific requests for support - for example writing news releases to acknowledge charity work or promote awards wins.
In addition, the service will be pro-active in producing communications that support Jaguar's central business priorities and reflect the brand's values in a consistent way - such as promoting network wide dealer events and product launches at a local level.
Jaguar UK marketing and administration manager, David Lewis, said: "We are delighted to welcome Harrison Cowley on board. "The Dealer PR service enables Jaguar to get closer to the local community by taking national PR messages, adding local relevance and sharing exciting news as a partnership with Jaguar dealers."