Budding West Midlands entrepreneurs with a taste for a business challenge will have the chance to discover the recipe for online success.
Hannah Reynolds, managing director of awardwinning Warwickshire firm Zarr Internet Services, will tell would-be businessmen and women about her proven ingredients for creating a thriving webbased company.
She is due to give her seminar on June 4 at the Business Startup Exhibition at the Birmingham NEC.
Members of the Zarr team will join Hannah at the event, now in its fifth year, to hand out special "recipe cards" to visitors - along with tasty cup cakes cooked up especially for the occasion.
The cards will highlight ingredients for success, such as identifying clear objectives, website infrastructure and methods of managing sales and include insider knowledge from successful online businesses. Hannah said: "I want to give visitors to the exhibition a clear idea of how best to create a successful online business and what better way than to write a recipe for it. Hopefully our cup cakes will help visitors digest the information."
Zarr Internet Services was set up by Hannah and husband Mark in Rugby five years ago and specialises in database-driven websites.
" Anybody seriously thinking about launching an online business will find the seminar informing and invigorating," added Hannah.
" We have first hand experience of working with businessmen and women across a range of industries, developing web strategies for them and helping them succeed and that is exactly what our recipe identifies.
In its first year Zarr was featured in the BT Vision 100 Index for the top 100 visionary companies in the UK.