Midlands store group Hammonds has gone back to its roots to launch its latest outlet. Fifty years after it opened its first store in Nuneaton it has unveiled a new retail concept in the town.
The £120,000, 3,000 sq-ft complex is showpiecing what is claimed to be a fresh way of displaying fitted bedrooms and home offices - trailed at Hammonds first London store established this summer.
Thomas Hammonds rented his first workshop in 1926 in Nuneaton, which was eventually blitzed in the Second World War. He later went on to open a DIY store in 1955 with his wife Francis - the first of what is now more than 100 stores and concessions across the country.
"The new Nuneaton store is an exciting development for the company and is an important part of our long-term retail strategy. As we started here in Nuneaton 50 years ago it's fitting that we should open our first new concept store for the Midlands here," said chairman Richard Hammonds, grandson of the founder.