Martin Guest has been appointed managing director of the Birmingham office of CB Richard Ellis.
Mr Guest, aged 37, has worked for the property consultancy since 1995, latterly as head of the agency team.
Julian Shellard, the Birmingham-based executive chairman of regional business at CBRE, said Mr Guest was taking the helm at an exciting time for the office.
He said: "Being part of the world's largest real estate services firm has given the Birmingham office the extra gravitas it needs to compete with the other major players in the city and win our share of the big deals. We have grown rapidly in the last two years and believe there are real opportunities to continue our expansion.
"I am pleased to have hired Martin in 1995 and even in the early days he showed leadership potential. I am delighted that he is to spearhead the next phase of our growth."
Mr Guest takes over from Rupert Young, who left CBRE to head up a new investment company backed by JJ Gallagher and Countrywide Property Holdings.
Among his first tasks is to recruit additional senior staff to meet CBRE's growth ambitions.
"I am very excited about taking over the role of MD at such an important period of growth for the UK business," he said.
"We already have an excellent platform on which to build and I am looking forward to growing the Birmingham business to help improve market share in all areas.
"To help do this we are seeking high profile individuals and teams across both the agency and professional sides of our business."
Mr Guest lives in Lapworth and is married with one son.
He has worked on some of Birmingham's flagship developments and will continue to head the agency team.
His clients include Targetfollow (Baskerville House), Miller/Bridgehouse Capital ( Arena Central), Urban Regeneration UK (Eastside City, Nottingham) and Gallagher Estates (Gallagher Business Park, Warwick).
He is also chairman of the West Midlands branch of the Office Agents Society.