For James Eder, a working day can start with a 6.30am breakfast meeting, then consultations with clients and end at a Birmingham club dressed as a giant blue jelly bean.
Such variety is part of the territory for Mr Eder who, after graduating from The University of Birmingham in July, has launched his own student offers website studentbeans.com.
The website, which has a blue jelly bean as its mascot, has already signed up over 120 companies keen to tap into the local student market.
Response so far has been rapid, with the website receiving 200 to 400 hits a day and the company's bean mascot gaining cult popularity among the city's students.
"As people start to hear about us, we are getting more companies on board." Mr Eder said.
"It was difficult at first, as companies want to deal with big names. But many have understood what we're trying to do.
"Studentbeans.com gives students access to businesses they may not have approached otherwise.
"We've had a great response from students who, through the website, have gone to Symphony Hall or chosen to go to the Electric Cinema instead of a multiplex.
"I saw the opportunity while I was at university and realised this was the best time to take advantage of it," said 22-year- old Mr Eder, who received funding support from The Prince's Trust.
"People talk about risk, but if I were any older I may have more responsibilities, such as a mortgage or a family, and I would be more out of touch from the student market."
Mr Eder, who studied business and commerce at university, is now putting his efforts into building the company's brand with a view to extending outside the city.