I don't tend to have a lot of sympathy with Karren Brady - gobby, pushy women always have me bristling.
But I fell about laughing the other day at one of the many twists in the super-casino tale.
The bit where the NEC Group were claiming that she had broken a handshake deal to keep the lid on "unhelpful publicity".
Yet another branch of the Birmingham mafia who think they can somehow manipulate the public debate.
To that extent, far from Ms Brady's outspoken promotion of the Birmingham City Football Club super-casino scheme damaging the West Midlands, she has done a service to all of use by exposing the murky financial links between the NEC and Birmingham Chamber and the way in which the string-pullers have essentially fixed the outcome in its favour.
I see nothing wrong in Ms Brady campaigning openly and robustly for her own project and pointing out the flaws in the NEC case.
Frankly, though I could never see high roller gamblers queuing up to visit Small Heath, there is no doubt that if regeneration is the ultimate criteria then leafy Solihull seems hardly appropriate.
Interesting that the NEC Group should be trying to hide its dirty linen though, because the jury remains out on just what chief executive Andrew Morris is up to on the future of the complex.
Last time I interviewed him he was adamant there were no plans to privatise the business.
Of course, he wouldn't be the first person to deny something categorically before doing the exact opposite a few months later.
Changed circumstances or the timing wasn't right is the normal sort of platitude knocked out to explain such U-turns. Or perhaps I just didn't phrase the question to the right exactitude.
Could the management company be privatised albeit the buildings remain in Birmingham City Council control, perhaps.
Let's put it this way . . .the recent decision to hive Symphony Hall off the NEC books back onto the council - a quite incongruous move - can surely be only explained as a clearing-the-decks exercise ahead of some sort of "flotation".
Get rid of the financial dead ducks so the NEC begins to look like an entity fit for the commercial world.
I may be wholly wrongbut I smell a rat. And, while I am digging furiously, let us go a step forward.
There are definite signs of the NEC and Birmingham International Airport getting all cosy with each other.
Now this might be purely for sensible marketing purposes or it could be that some bright spark has spotted that if you bang the two together you could end up with a major business where the sum of the parts is much greater than that of the individual entities, and where huge efficiency gains could be achieved by exiting public control.
Welcome ExhibitAir plc. OK, lots of jobs would go, but everybody who "matters" would make loads of lovely money.
And that is why it is vital the NEC wins a super-casino.
It would make the package more attractive and lucrative.
Yes, I wonder.