Midlands marketing group HRO'C has created a new superhero to help to promote a major change in the central heating industry.

The campaign is designed to educate the UK heating industry on changes to legislation that are seen as the biggest to affect the sector in more than 20 years.

Captain Condensing has been created by Birmingham's HRO'C for its client Halstead Boilers, based in Essex, with a major training facility in Leamington Spa.

The character encompasses the principles of all global comic strip icons like Superman as he sets about saving and helping central heating installers as they get to grips with the new Part L Building Regulations that came into effect on April 1 2005.