Midlands-based G&C Finance is set to launch a first regional office outside its Solihull headquarters.
It is committing £100 million of funding capital to residential and mixed use development projects across Wales and the South West of England property market.
The new team in Cardiff will take over responsibility for the portfolio of 20 sites that are under construction, or in negotiation in the catchment area, on September 1.
Commenting on the expansion, Adrian Willet, managing director of G&C Finance, said: "Without doubt, the continuing flow of serious enquiries from this part of the UK warrants the opening of a dedicated regional office to properly service the level of enquiries being generated. The economy is buoyant and loaded with development opportunities and we are obviously keen to maximise on the momentum we have already achieved in the marketplace.
"Such is the belief that there is strong demand for this form of finance from active and emerging developers that we have set aside £100 million to fund residential and mixed use projects across the region."
G&C was set up almost two years ago to enable developers to access 100 per cent development finance to fully fund small to medium sized residential and mixed-use speculative schemes, as well as bridging finance and other forms of property lending.
It recently announced a total of £60 million of national development funding for the first quarter of 2006.
Securing a total of 60 residential and commercial deals during the last 16 months, the specialist financiers have generated in excess of £300 million of new development.
The new regional team is set to fund between 25 and 30 property deals over the next year. Recently appointed regional director, Steve Taylor, added: "I am absolutely delighted to be on board in what is no doubt an exciting time for property lending.
" G&C Finance was established to enable ambitious quality developers to fund opportunities they would not normally be eligible for and I know that there is a fast growing demand for us in the Wales and South West area. By using our services, small to medium sized developers have access to a fully skilled team who offer construction, sales and marketing as well as funding and other consultancy advice all under one roof."
Irrespective of size and location, with or without planning permission, G&C will consider funding for the purchase of land, construction and related costs of all projects with a projected gross development value in excess of £1.5 million.
Although not the first company to offer 100 per cent development finance, it claims to be turning the market on its head by making a commitment to arrive at an initial decision within 48 hours rather than the industry standard of four to six weeks.