Gary Newbon has teamed up with two creative agencies to gaze into England's World Cup future.
The Midlands sports presenter has united with Birmingham consultancy Urban Communications and city-based digital media agency 3form to launch an online "Crystal ball" game.
For every England game, Mr Newbon will be posting his analysis and prediction of the match.
Participants will be invited to make their own comments for each England game and other big World Cup fixtures.
They will be awarded points if they predict the correct score in for each designated match.
A league table will be published detailing the top play-ers as the tournament progresses.
People taking part will have to register but there is no charge.
The idea is to raise the profile of the companies among their client base and across the region.
It can be accessed at www.urbancomms.com, by following the links.