Four free workshops are being held around the region next month aimed at helping companies involved in building technologies to be more competitive and profitable.
The Foresight West Midlands project - funded by Advantage West Midlands and the Government Office for the West Midlands - aims to help small businesses compete in the marketplace by encouraging forward thinking and the development of creative solutions and ideas.
The four workshops are specifically targeting companies in building technologies - such as architects, developers, planners, manufacturers and construction workers.
The dates of the events are: April 5, TechnoCentre, Coventry University Technology Park; April 12, Advantage West Midlands, Aston Science Park, Birmingham; April 19 , Wolverhampton Science Park, Technology Centre; and April 21, Regent Theatre, Bagnall Street, Hanley, Staffordshire.
Using interactive workshops and business support professionals, the events will help companies innovate, remain financially viable and meet the challenges of tomorrow.
Building technologies is one of ten business " clusters" identified by AWM aiming to increase the region's competitive advantage, reputation and wealth creation by encouraging businesses to collaborate and exploit strategic opportunities.
The sector is estimated to employ 135,000 people with 600 companies in the sector having a combined turnover of £12.4 billion per year.
Mary Harpley, director of enterprise and innovation at Advantage West Midlands, said: "Sadly it is a fact that the majority of small businesses will not exist in ten years time.
"Foresight aims to help companies prepare for the future by adapting and developing creative processes and products. Companies need to think differently, analyse the market and learn how to make ideas work for them if they are to have a longterm future."
The workshops are free to qualifying businesses.