Recently-knighted former Next boss Sir David Jones has been appointed as chairman of troubled retailer JJB Sports, it was announced.
Sir David's promotion from the current role of deputy chairman comes as part of a management reshuffle that will also see JJB take on the former chief executive of Selfridges to oversee strategy.
Peter Williams, who is a non-executive director of online retailer ASOS and Cineworld, will join as executive director on January 5.
JJB said group chief executive Chris Ronnie will remain in the role, while incumbent chairman Roger Lane-Smith will become non-executive deputy chairman.
The new recruits join at a tough time for the sportswear retail chain as it suffers declining sales.
JJB reported last month that like-for-like retail sales slumped 8.9% between July 28 and December 7. It also warned market expectations of its profits would depend on continuing a "good sales performance" in the January sales.
The group has been the subject of takeover interest amid its trading woes and pressure from lenders, although so far the approaches have not resulted in any firm offers.
JJB's new chairman Sir David admitted the group was in "the most difficult retail environment I have ever experienced".
But he said he would focus on re-establishing JJB as a "major force" in the sportswear market.
Sir David was knighted in the New Year's Honours for services to retailing, having rescued Next from the brink of collapse in the 1980s and transforming the business during his time at the chain as chief executive and later chairman.
JJB shares raced 16% ahead today on news of the boardroom boost.