A self-confessed 50-a-day man has revealed his battle against smoking at work.
Already many companies in the Midlands no longer allow it but Adrian Hobbs is urging those who still do to take a stand, following his example and finally putting a stop to the evil weed.
The issue is now getting serious in the wake of this week's decision by MPs to impose a ban in pubs and clubs.
Offices and factories could be next.
Managing director of Flex Recruitment in Wheatfield Way, Hinckley, Mr Hobbs has cut down his daily intake by 30 after introducing a no-smoking rule.
The 48-year-old, who started the habit when he was 13, said there had been a positive reaction from the 23 staff based at the company's headquarters.
"It is hard for businesses because in times of stresses and strains at work bosses and workers automatically light up a cigarette," he said.
"The quicker bosses make the conscious decision to start a smoking ban the better their business environment will be. The Government is heading towards introducing legislation to prevent smoking in work places so if companies introduce non-smoking policies they will be ahead of the game.
"When you have customers visiting your premises, if they have come from an already non-smoking environment it can be unpleasant for them.
"I would encourage businesses to finally ban smoking in the office and it isn't as hard as they might think.
"We started in January and surprisingly I am finding it OK.
"It is a question of breaking the habit and the habit is smoking while you are at work. I have resolved it in my head that I don't smoke in the office because it is the office that has packed up smoking rather than me!
"I have reduced my intake by 60 per cent and I have worked out I will be saving around £1,500 a year.
"I stopped smoking ten or 11 years ago for about five weeks but I am determined not to stray while at work."
Mr Hobbs said the reaction from smokers and non-smokers at Flex Recruitment, which has centres across the West and East Midlands, had been enthusiastic.
"We decided to be proactive in recognising the fact that non-smokers have a right not to be affected by passive smoking."