A flagship scheme which could boost the region's economy through an internationally renowned digital media community in Birmingham has been unveiled.
The city council is set to investigate whether Eastside could be targeted as a centre showcasing local and international talent.
Officers said the "centre" would boost the development and growth of the region's screen based media and sound/music sectors.
And they added: "In so doing the 'centre' could make a significant contribution to the prosperity of the region by raising the profile of the sector nationally and internationally and by creating an innovative and creative-led visitor attraction."
The council is planning to carry out a feasibility study in to the scheme. Those proposals come as it was revealed a separate flagship project to celebrate Birmingham's creative digital industries could breathe new life into one of the city's landmark buildings.
A range of partners are behind a scheme which could see Grade 1 listed Curzon Street Station into a centre showcasing film TV, photography and music.
Birmingham City Council's cabinet member of regeneration Ken Hardeman said the two schemes could form part of an ongoing drive to boost the creative sector.
The authority - which is putting #10,000 into a feasibility study into the Curzon Street Station plan - is targeting both Eastside and the Jewellery Quarter in a bid to bring in hundreds of jobs.
Con Hardeman (Con Brandwood) said: "As a local authority we have identified the creative sector as having major potential for growth.
"The two areas of the city - Eastside and the Jewellery Quarter - are seen as key targets. I am determined and confident that we will create hundreds of jobs within the sector and I am determined to make it happen."
The study for the Curzon Street Station scheme is being carried out by Birmingham Consultants DCA.
Coun Hardeman said the proposed project being developed by city-based Maverick Television, the British Film Institute, the City Library, BBC, Channel 4 and a range of other partners.
The Digital Diversity Centre at the old Curzon Street Station would eventually sit on one edge of a new proposed #12 million eight acre park.
Six firms of designers have been shortlisted to draw up plans for the green oasis - the first new public park in the city for 125 years.
Council officers say: "Located in the City Park/Millennium Point precinct, the Digital Diversity Centre would be place where Birmingham's communities will be celebrated through image and sound."
Curzon Street Station was originally the terminus of the London and Birmingham Railway, and was built by Philip Hardwick in 1838.
Birmingham City Council's website says it has many times been threatened with demolition, but has survived as one of the city's most important buildings, in the centre of an area of great industrial heritage.
Coun Hardeman said the council was also planning to boost the creative industries sector in Eastside and the Jewellery Quarter by building on a programme to encourage start-up businesses and relocations.
That comes through a range of schemes including grant aid, business support packages, including training assistance.
Birmingham City Council manages a public sector investment budget for the creative industries in the city amounting to a fund of #9 million over five years. The fund comprises of cash from Europe, development agencies, the city council and other partners.