Entertainment group Chorion said it was looking to the Mr Men and Famous Five to boost its fortunes in the year ahead.
The company, which makes TV programmes and films, benefited from a doubling in its merchandising revenues from its range of Mr Men and Noddy products.
But the more than 100 per cent growth in sales failed to lift pretax profits for the six months to June 30, which stayed level with 2004's figure of £1.1 million.
Meanwhile turnover during the period, at £7.4 million was £200,000 lower than the comparative period in 2004.
But the London-based firm said progress was well underway for the launch of Mr Men and The Famous Five TV series for late 2006 and 2007 respectively.
Meanwhile eight new Agatha Christie films were in production along with a return to the screens for Enid Blyton's Famous Five.
Nicholas James, chief executive of Chorion, said: "We are pleased with these results.
"Noddy will continue to be a core element in our growth, but we are increasingly confident in the role that other investments we have made in the last couple of years will play in our future.
"We expect Mr Men to hit screens late in 2006 with a new series of The Famous Five following a year later."
The company said it was doubling its output of crime programming based around Miss Marple and Hercule Poirot and now had the Raymond Chandler franchise to work on.
The company had set itself five key objectives to be achieved in 2005 including securing co-production partners for the new Mr Men television series and to put the series into physical production for 2006/07 launch. Its international effort highlighted the affection for the Mr Men brand in the US despite there having being no recent TV presence there.
It also aimed to raise the global retail value of Noddy from £45 million to £65 million, which was on track particularly helped by growth in France and the UK.
Mr James said: "France, in particular, is performing extremely well. For the first time, it is now possible that revenues from France will equal those from the UK by the year- end - a significant achievement.
"Combined growth in the UK and France will thus exceed our expectations this year."
The company has also launched Noddy in the United States, with 62 per cent of public broadcasting service stations showing Make Way for Noddy.
Mr James said: " This comparison with the first six months of 2004 reflects the benefit of the Mr Men acquisition for the full period this year, while last year's interim turnover and profits included a contribution from the delivery of the TV film Death on the Nile. In contrast, no new films were delivered in the first half of 2005 - six of the eight films now in production will be delivered in the second half of this year.
"The company's performance has always been weighted towards the second half of the year and with the prospects for Noddy and Mr Men in Christmas 2005 and the six TV films which will be completed and delivered, we approach the second half of the year with good visibility of earnings.
"We remain confident that we will continue to deliver value for our shareholders."