Five-a-side football operator Goals Soccer Centres has outlined ambitious growth plans in the Midlands after it quadrupled profits in its maiden preliminary figures.
The company, which opened a site in Wolverhampton, saw profits increase by 355 per cent in the 12 months to December 31.
Goals, which listed on AIM in December 2004, is now aiming to cash in on the five- a-side boom by opening another centre, on the roof of the carpark at Star City in Birmingham this summer, and two more in the Midlands next year.
The £1.8 million Star City site will consist of ten pitches and changing rooms and facilities in a nearby giant dome that will be made to look like a football.
The site is one of four more it will open this year, with a minimum of five planned for 2007.
Goals, which currently has 18 centres around the country, benefited from its expansion programme to record pretax profits of £2.8 million, up from £600,000.
The opening of seven centres last year - including Wolverhampton - since it floated in December 2004 helped boost sales by 35 per cent to £11.2 million.
But the increase was not solely down to new centres, with a nine per cent jump in like for like sales and high levels of pitch usage.
This was partly down to its use of 3G artificial grass which imitates real grass and does not burn players like other man-made surfaces.
Meanwhile, the company, announced sponsorships with Umbro and Powerade.
Following the results, Goals proposed a maiden ordinary dividend of 0.5p per share.
Managing director Keith Rogers said: "I am delighted to report profits up 355 per cent. This is an outstanding performance, demonstrating the demand in the market for our 'next generation' concept.
"We have added seven new sites since flotation and our site pipeline is strong. The company has continued to trade strongly since the year end."
Mr Rogers said he was aiming to grow the market by attracting more people to play five-a-side football.
He said: "We are trying to get more people through the doors, and not just get the committed football players.
"People who haven't played football since school, college or university we want to get in.
"People who want to play at all levels, whether it's in a league, a one off or corporate event; whether they are aged six or 56."
Mr Rogers said the Wolverhampton side was trading well, and he had high hopes for the Star City venue.
"We are really excited about Star City; it will be an exciting place to play football and will be a real head turner."
Paul Hickman, an anlyst at KBC Peel Hunt, said: "This is just the beginning. With increasing acceptance of five-a-side as a mainstream participation sport, and our estimate of UK potential for 200 branded sites, we think this is a leisure growth phenomenon comparable with Domino's Pizza or Caffe Nero."