Worcestershire pet food company Fish4Dogs is launching a new puppy club to expand its customer base.
The Droitwich-based hopes to net hundreds of new customers when it launches the new club at Crufts 2010, held at the National Exhibition Centre from March 11 to 14.
The growing company, which was founded by seafood consultants Jill and Robert Angell in 2004, now distributes its foods, treats and supplements across 40 countries and in more than 1,000 pet shops.
The new, free-to-join Fish4Dogs Puppy Club, which complements its successful Breeders Club, is part of the company’s aim of developing a close customer community.
Marketing director Jill Angell said: “One aim is that our puppy-owning customers can benefit from exclusive special offers on Fish4Dogs products but we also want to provide a forum where they can gain and share useful information, as well as network on-line.”
Ms Angell helped to create Fish4Dogs after noticing the benefits of feeding dog treats she made at home from fish scraps to her Great Danes.
After initially seeing demand from friends for the treats, and later pet shops started to take an interest.
The company hopes to win new custom through its stand at Crufts with the Kidderminster Agility Club and the Pets as Therapy charity.
It will also have its own canine celebrity, as Molson the dog, better known as Daniel in the CBeebies programme Tommy Zoom, will be putting in an appearance.
Ms Angell added: “Dogs absolutely love the taste of fish, and it’s incredibly good for them too.
“Many dogs suffer from skin, coat and digestive problems just like us; and older ones often have the same ‘old age’ diseases such as arthritis, joint stiffness, poor circulation and hair loss.
“The Omega oils in fish have been proven to help improve heart health, aid concentration, ease rheumatic joints and help itchy skin as well as adding a fantastic shine to a dog’s coat.”