Wesleyan Assurance Society has announced plans to extend its financial planning service for lawyers and law firms into London and the south east of England.

The expansion, which creates an additional 11 jobs, follows a highly successful period of growth for Wesleyan for Lawyers, which saw a 260 per cent increase in the number of sales in only its second year of trading.

By the end of 2012 it will have doubled the size of its sales force and expanded further by moving into Scotland.

Wesleyan for Lawyers offers products and services to the legal profession.

It has since rolled out to the north west and south west of England.

Earlier this year the Wesleyan acquired a specialist provider of short-term loans for legal firms, Key Business Professions – now rebranded as Wesleyan Key Business Finance – to strengthen its position in the legal market.

Steve Deutsch, Wesleyan’s commercial director, said: “We are moving into a highly competitive market and firmly believe that there is a strong demand for a service like ours.

“Wesleyan for Lawyers is based around insight, trust and understanding our customers.

“Our financial consultants have been trained to understand the needs of legal professionals and can offer a full range of financial services.”

Greg Lowson, head of Pinsent Masons’ Birmingham office and a member of the Wesleyan Lawyers Advisory Board, said: “I’ve been involved with Wesleyan for Lawyers since its inception and have been impressed by their in-depth knowledge of both financial services and of the legal profession. Lawyers have a unique career path and therefore generic financial services aren’t always appropriate. “Wesleyan for Lawyers quickly found success in the Midlands not least because it is part of a long-established, trusted, mutual assurer that has been providing financial advice to the medical profession for well over 100 years.”

Wesleyan for Lawyers is a distribution brand of Wesleyan Assurance Society which offers specialist financial services and products to doctors, dentists, lawyers and teachers.

Wesleyan Assurance Society recently announced new business results for the nine months ended 30 September 2010, including a 19 per cent increase in new business sales to £27.3 million.

The business recently announced the creation of 90 new jobs at its Birmingham headquarters.