Finance solutions provider LaSer UK has bolstered its Premium Finance team with two senior appointments:

Bob Bains has been promoted as head of premium finance partnerships and is joined by Andy Appleton as business development manager.

Mr Bains joined LaSer UK in 2010 as Premium Finance regional manager (South) and has over 25 years’ experience in a wide variety of financial services sectors.

Mr Appleton previously spent 15 years at Close Premium Finance, spending the last five years in their sales senior management team driving growth and developing relationships with broker and network partners. Prior to that he worked in the insurer and broker sector.

Andy will work with Bob to identify and cultivate relationships on behalf of the LaSer UK Premium Finance team.

Conor Cubitt, managing director, Premium Finance, said: “We’ve reached an exciting point in the history of LaSer UK’s Premium Finance offering, and this is reflected in the appointment of respected industry stalwarts such as Bob and Andy. Their industry know-how matches our own deep experience of the insurance market, with over a decade of operations in this field.

“This commitment to team growth also demonstrates our confidence in the future of this division. Backing from the BNP Paribas group gives us the stability that reassures insurance brokers, and provides us with the platform to introduce further innovations to improve broker performance.”