Employees at PwC’s Birmingham office are being encouraged to go down the green motoring road after the firm took delivery of an electric pool car.
The professional services firm has signed up to a pilot scheme to trial the car courtesy of an innovative rental scheme with Hertz.
The aim is to reduce the firm’s overall transport emissions and provide an economic choice for short journeys to local client meetings.
During the six-month trial, the Mitsubishi i-MiEV will be based at the firm’s offices in Cornwall Street and employees will be encouraged to use it for local trips.
The Birmingham office is the first outside London to take part in the trial, as part of PwCs environmental and sustainability strategy.
The car can be recharged using a power socket in PwC’s office car park can also access charging points across the city.
Mark Smith, regional chairman at PwC in the Midlands, who will be among the first in Birmingham to try out the new pool car, said: “This is a pioneering initiative for PwC and fits with our commitment to work with new technologies and test how they can be used to meet the needs of our organisation, while helping to reduce our overall environmental impact.
“By encouraging our staff to leave their cars at home and use the electric car to get around for client work, we hope we will increase awareness of our individual and collective impact on climate change.
“In doing so, we hope there will be some lasting change in behaviour as we move towards living more sustainably.”