Plans for £2.5 million work to improve the Colmore Business District will step up a gear after a district manager was appointed.
The Business Improvement District (BID) board has recruited Solihull and Shirley town centre manager Michele Wilby to take on the role.
Colmore Business District chairman Gary Cardin said Ms Wilby would be charged with building partnerships with BID businesses, staff, visitors and residents.
He said: “The business community has already signalled its clear support for the BID through the initial vote and the exceptional response to the appeal for board directors.
“For the future Michele will be the face of the BID on the ground, building relationships with all the businesses which operate in Colmore Business District. She will be working with them and strategic partners like Birmingham City Council, West Midlands Police and transport organisations to make sure the BID pledges of a safer, cleaner, greener environment are delivered.”
Ms Wilby, who is 45, has two children and lives in Solihull. She held the position as Solihull town centre manager for two years, prior to which she worked in a range of roles in Solihull Council, including managing front line services, press officer, working as an inward investment manager and a period as PA to the chief executive.
Ms Wilby said: “The key focus of my role will be making sure that everyone understands what the BID aims to deliver and how businesses can engage in that process.”