KPMG’s Midland operation is looking to take on around 100 people within the next 18 months as it emerges from a "tough market" over the last two years.
The advisory firm said it had seen a change in sentiment in the region over the last few months, as West Midland bosses went beyond a single-minded focus on cutting costs and started looking towards growth.
KPMG Midlands chairman and senior partner for the region Steve Hollis said: "That is the next focus as chief executives are now worn out with taking costs out.
"It’s been really tough for the last two years.
"Chief executives are now turning to the growth agenda."
Mr Hollis said KPMG in the Midlands was looking to expand the team across its advisory, tax and audit divisions by around 100 over the next year to 18 months.
His comments came as the firm released its Europe-wide results, with revenues including mergers and expansion up 16 per cent on the prior year to £3.4 billion, but down three per cent on a like-for-like pro-forma basis.
Mr Hollis said KPMG’s best-performing team had been the performance and technology division, which focuses on helping businesses enhance revenues and look at costs.
The firm had been able to relocate staff from other areas – such as M&A – to divisions which were more in demand during the downturn.
"It’s been a very tough market.
"But it’s been a good recession for us because we have been able to take our folk and redeploy them to service that companies need in difficult times," he said.
"We have a business model which is sufficiently flexible that we can do that.
"If we had a more rigid business model it would have been pretty horrible.
"We have been able to use the clever people we have got to do what the clients are asking for in these difficult times."
Mr Hollis expressed concerns about local enterprise partnerships, which are set to replace regional development agencies like Advantage West Midlands when they are wound down.
He said that without clarity on their powers in areas like planning and skills, it would be difficult to attract the backing of major businesses in the area.
Earlier this week Jerry Blackett wrote to business secretary Vince Cable to call for immediate guidance and Bridget Blow, the interim chair of the LEP which covers Birmingham, said top business personalities would only be attracted to the organisation if it had real teeth.
"Birmingham has got to engage with big businesses," he said.
"I think big business will only get involved if they can see the value that it will generate."