Midland agency Gough Bailey Wright is celebrating two new account wins for its digital department.

Global packaging company Automated Packaging Systems has appointed the agency to overhaul its in-house pay-per-click campaigns.

Automated Packaging Systems marketing communications manager Clive Pearson approached Gough Bailey Wright (GBW) after finding the agency listed as a Google partner, tasking Gough’s digital team to increase click-through rates and quality leads as well as improving keyword positioning.

GBW has also been selected to design a corporate website for insurance firm MicroEnsure.

The website consists of a corporate site with five micro-sites, allowing each region that MicroEnsure works in to have its own presence on the internet.

Gough Bailey Wright creative services director Michelle Wright added: “Our digital department is going from strength to strength and is already providing an unrivalled service to local, national and international clients.

“This service is being recognised across a broad range of sectors by companies looking for a variety of specific and bespoke online marketing initiatives.”

MicroEnsure communications manager David Dorey said: “The team at Gough Bailey Wright made the process of redeveloping the website for MicroEnsure a smooth and enjoyable journey.

“By investing time to understand the values and vision of MicroEnsure, they were able to provide great ideas and visuals that enhanced the brand.”