A Midland shooting goods firm is flying out representatives to the Beijing Olympic Games where more than 75 per cent of competitors in the shooting events will be using its cartridges.
This year’s event will be the third Games in a row – after Sydney and Athens – where representatives of Minworth-based ELEY will be in attendence.
Established in 1828, ELEY now has a proud Olympic heritage and competitors using its products boast 17 medals between them – including six golds.
The company will be hoping to add to its tally over the next month.
The company has established a worldwide reputation for manufacturing the finest, most accurate .22 calibre cartridges for target shooting.
Over the past two months in the lead up to the Olympics the specialist test facility at Minworth has been inundated with shooters from all over the world arriving to select their ammunition.
A high percentage of shooters are expected to select ELEY’s top line product Tenex, including the home Chinese team plus those from the United States and Great Britain.
Current Olympic champions Maria Grozdeva, of Bulgaria, and Matt Emmons, of the US are also expected to use the firm’s cartridges.
ELEY managing director Mike Semens-Flanagan, who will be one of those attending the Games, said: “There has been a long tradition for ELEY to devote itself to international shooting and the Olympic Games, ELEY will attend this year’s event to show our support to the international shooters and hopefully celebrate some great performances.
“The Olympics is also a great launch pad for the ELEY brand in China, which ELEY plans to expand in.”
As well as supporting the many international shooters using ELEY, the British company will be backing home grown talent Jonathan Hammond, who competes in the 50m Prone and 3-Positions event on August 15 and 17.
The rifle and pistol events will be held indoors at the Beijing Shooting Range Hall, which was the first venue built specifically for the Olympics, and is expected to be the venue where the first gold medal of the games is won.
The first event for ELEY will be the 50m Men’s Pistol event which takes place on August 12.