A new £1 million fund for innovative SMEs has been launched by industry body Creative England to help in the healthcare sector.
The fund is designed to stimulate creative and digital innovation in UK healthcare and the first of four programmes running as part of this is the West Midlands Interactive Healthcare Fund.
It is operating in partnership with funding body Nominet Trust and the Heart of England NHS Foundation Trust.
The fund is aiming to encourage small creative and digital businesses in the Midlands to develop innovative concepts or prototypes using digital technology to improve patient care and health services.
The West Midlands Interactive Healthcare Fund is a £250,000 fund that will offer five £50,000 investments to support projects which focus on improving quality of care, caring for people with dementia, supporting people with long-term conditions and data visualisation.
Jim Farmery, director of business development at Creative England, said: "Creative businesses working at the cutting edge of their field in mobile technology and app development have the potential to improve the health and wellbeing of patients using the technology we already have at our fingertips.
"Our Interactive Healthcare Fund will combine creativity and healthcare to prove just how powerful creative businesses can be when it comes to cross-sector collaboration and developing products that extend beyond the creative industries themselves."
Bethan Bishop, head of innovation and industry engagement at Heart of England NHS Foundation Trust, added: "This partnership provides an extremely exciting opportunity for all involved.
"It enables us to give insight into the areas of healthcare which will benefit from existing and new technology sitting within creative businesses.
"Importantly, the fund will deliver the vital investment required to enable these developments to be used and make a real difference across healthcare services and the health and wellbeing of patients and the community."
This week on the free Birmingham Post iPad and iPhone app: Three weeks of outdoor festivals in Birmingham; Midlands artists at Edinburgh Fringe; Interview with Joan Armatrading; Great British Bake Off and Post Property as well as daily breaking news. Download it here.