A new regional accounting giant has been formed after the merger of two Midland firms was rubber-stamped.
Birmingham-based Clement Keys has completed a deal to join forces with East Midlands firm PKF Cooper Parry after news of the merger was unveiled in November.
The newly merged firm will trade as PKF Cooper Parry and have a combined revenue of £30 million and a team of more than 350 people across its offices in Edgbaston and Castle Donington.
Joe Bates, managing partner at Clement Keys, said: "We have spent a number of years growing our market share and so has PKF Cooper Parry.
"Bringing the two firms together now broadens our services to businesses in our region and strengthens our position in the marketplace."
PKF Cooper Parry's chief executive Ade Cheatham said the firm had been considering making a move on the West Midlands market for some months.
He said the deal would mean expanding Clement Keys' current offer in Birmingham.
The firm is one of five in the UK to join the international PKF network which enables it to provide global capability and expertise to its clients.
He added: "We have ambitious plans for growth in the Midlands and will be looking to quickly expand our Birmingham presence in terms of team numbers and expertise.
"As of today, we have immediately strengthened the partner team, with five new partners across audit, tax and corporate finance.
"We will be adding a number of new propositions to the Birmingham office which Clement Keys currently doesn't have including wealth management, corporate finance, restructuring and IT consultancy.
"Our IT consultancy in the East Midlands has doubled in size over the past 12 months and we will be looking to offer our expert services to businesses in the region.
"While our growth has been steady and organic, we have been looking for some time to move to the West Midlands.
"We have been seeking a company we could merge with, who shares our ethos and our progressive way of working."