Football has been big business across the world for decades now and it really has taken off in the Far East.
And, just like everywhere else, the Premier League is the product that captures most attention in China.
It's for that reason that it has come as no surprise to me that a businessman from Hong Kong is on the verge of completing a £50 million takeover of Birmingham City.
Like every other sector, they are very keen to get a foothold in this lucrative market and I wouldn't be at all shocked if more investment of this kind started to materialise.
And because of this link, it could become a major opportunity for Birmingham City to become a big name in Hong Kong and, more widely, China.
Even though it is involvement at boardroom level and not out on the field, it is involvement all the same and the fortunes of Birmingham City - on and off the pitch - will be closely followed across the country. And if the club did begin to develop a following over there, the benefits could be great indeed.
I know that Stockport County have made great strides in China and earned around £500,000 from a tour there a couple of years ago. They have seen the potential of the market and it is proving to be a positive financial move.
And when you see a club like Manchester United trying to break into China, you know it must make sound business sense.
However, they have opted to go down the route of trying to attract interest on the pitch rather than in terms of attracting investment off it.
They realise that they have millions of football fans in China just waiting to be tapped into and they are doing their level best to make sure they become the biggest club there.
If they do, they will cement their position as the biggest club in the world, such is the volume of people.
They signed a Chinese striker called Dong Fangzhuo a couple of seasons ago - a move which split their fans in Britain. Some could see the business sense of signing a player for a multi-million pound fee if they were going to earn that back in replica shirt sales within days of buying him.
Others believed that a player should be bought on merit alone and the fact that he was sent out to their Belgian 'sister' club Antwerp suggested they didn't wholly believe in his ability.
And, many of my colleagues who saw Coventry City win at Old Trafford recently, suggested to me that he is still not quite up to it despite his stint in Belgium.
But will Manchester United care if he really makes it in the first team as he is already adored by millions of supporters in China who follow the club as a result? Well, maybe they will.
They have a full-time marketing manager in Asia who is aiming to build the brand in China, but supporters there want to see him playing in the Premier League.
They follow his fortunes loyally and would dearly love to see him playing alongside Wayne Rooney, Carlos Tevez and Christiano Ronaldo.
I doubt they will become disillusioned with him, but they may become unhappy at Manchester United if their own star ends up as an 'exhibition' player who only sees the light of day on tours of the Far East.
That's where the lines of sport and business become blurred and I, for one, would not like to be the man who asks Sir Alex Ferguson to leave out one of his star names because it makes 'commercial' sense. nMark Eaton is part of the international trade team at Coventry and Warwickshire Chamber of Commerce