A Birmingham based chartered accountants practice will lead a new network of accountancy firms across the Midlands.

The Bloomer Heaven Association (BHA) will start with three members, Bloomer Heaven on Edmund Street in the city centre, The Richards Sandy Partnership in Worcester and Allchurch Bailey in Evesham.

The firms will pool skills, resources and expertise, exchanging best practice and cross selling services.

The BHA aims to take on another three firms over the next 18 months to create a spread across the Midlands.

Chris Stephen-Haynes from Bloomer Heaven, which has 50 staff, said: “The network is a regional grouping of smaller accountancy firms under the Bloomer Heaven brand which will work together for mutual commercial interest.

“It will benefit the clients of all firms involved as they will have access to a wider range of skills and expertise in areas such as higher level tax and audit work that may not be available to them from smaller providers.

“It will also mean that we can cross sell between the firms and create additional business opportunities for all of us.”