A historic Birmingham firm which can trace its origins back almost 150 years has demonstrated its 21st century innovative capabilities with the launch of a new app.

Healthcare insurance and employee benefits provider BHSF, a not-for-profit organisation, which supports over 400,000 people across the UK, has launched its Connect app to offer a new way of accessing healthcare and benefits.

Brian Hall, managing director of BHSF Employee Benefits, is behind BHSF Connect which aims to make using healthcare services easier.

Mr Hall said: “One of the main reasons we have grown sales revenues consistently in the last five years is because we have focused on what makes the difference to our customers.

“As a result we have introduced benefits like our Plan4Life cancer financial support plan, our Network Benefits discounts site offering money off top retail and leisure outlets, and salary sacrifice schemes.

“These are all aspects where people are benefitting from added value and reassurance from participating in our programmes.

“The app was an ambitious project to develop a new way for people to access our services at the press of a button.

“For example, rather than hunting out the 24 hour GP Helpline number, people can open the app and tap to make contact.”

Mr Hall said the app also maakes sound business sense and added: “We are anticipating many more calls as people realise just how easy and quick BHSF Connect makes access to services.

“Although we have seen the rise of health and fitness apps and app usage as a gateway to information and services, we believe we are among the first to offer this medium to improve access to healthcare and employee benefits.

“We know the time is right to launch BHSF Connect, and the initial reaction from our customers has been hugely positive.

“We have also been able to tailor the app for corporate groups to incorporate their brand and include useful resources for health checks, fitness advice and support.

“The app is a great example of how ideas have progressed from having a great relationship with customers.”