Birmingham based health insurance and employee benefits firm BHSF has announced a new group life assurance plan aimed at the SME market.
The plan features a fixed level of death in service benefit for a pre-stated market rate premium.
Underwritten at Lloyd’s, the product offers either £25,000 or £50,000 of benefit in the event of a covered employee’s death.
The product will be available to existing BHSF corporate customers in December, launching to the wider market in early 2013.
BHSF sales and marketing director Brian Hall said: “This clean and transparent approach will appeal to employers who wish to offer cover to their workforce, but do not have the time to wade through a complex process.
“We have ensured rates are competitive and are delighted to have secured the support of an experienced underwriter.”