A business pressure group has called for the tendering process for the 2012 Olympics to be both fair and small business friendly.

The Federation of Small Business said it supported the recent London Assembly report The Business of the Games which highlights that the Olympics must allow small businesses to play their part.

Key recommendations in the report include a one-stop shop website for firms to look up opportunities related to the Olympics and a simple, streamlined process for businesses to tender for contracts.

Carol Undy, FSB national chairman, said: "The Olympics will be a huge boost for the UK.

There are many opportunities for businesses to play their part in the preparation and delivery of the Games.

"Small firms are poised to contribute and it is vital that they are given a fair chance to compete for contracts to supply the Olympics.

"We are pleased to support the London Assembly report on this issue. We echo their call to set up a website to publicise tendering opportunities and for the tender process to be streamlined and simple. This will ensure there will be no discrimination against small businesses.

"Our call is for the fair play required during the Games to be replicated in the run up to the Olympics. Small firms have a huge amount to offer before, during and after the Games in making sure that London and the UK receive the greatest possible benefit from hosting this fantastic event."

And former double Olympic marathon runner, Dave Long, is urging Midlands businesses to make a big effort to target the Games. The Warwickshire athlete said: "The procurement opportunities are enormous - everything from hinges to the high jump."

The Games were also a great opportunity for business to business contacts.

Chairman of West Midlands Business Council's 2012 Games Task Force and executive director of the Confederation of West Midlands Chambers of Commerce, Richard Bindless, said it was important West Midlands businesses gained from the event.

The formal launch of the campaign will take place in May with Culture Secretary, Tessa Jowell.