A feasibility study has been launched to kickstart an upgrade of the 20-year-old National Indoor Arena in Birmingham city centre.
Once complete, the NEC Group - which recently completed a £29 million overhaul of its LG Arena sister venue - will appoint an architect to develop concept designs while continuing the search for a naming partner for the NIA with a view to beginning work by next summer.
Phil Mead, managing director of Arenas, part of The NEC Group, said: “The NIA is renowned for hosting world class events and this is the first step of making The NIA world class for customer experience.
“Last year we launched the brand new LG Arena to critical acclaim, from pop stars to concert goers. We are now taking the first steps to propelling the NIA to the top of the UK’s premier arenas, by finding an architect who can make our hopes and dreams into a reality.”