Clothing retailer Fat Face said its half-year profits leapt 66 per cent to £5 million - and that Christmas trading was up more than 30 per cent on the previous year.
The company, which focuses on ski and surf clothing as well as jewellery and accessories, saw sales grow 34 per cent to £37.5 million in the six months to November 26.
It opened 11 new shops in the same period taking its portfolio to 111 stores in the UK, Ireland and France with one franchise store in Iceland.
The company has an outlets in Birmingham's Mailbox, Solihull, Leamington, Worcester and Hereford.
In April, private equity firm Advent International bought the company for an undisclosed sum. It meant a windfall for ski fanatics Tim Slade and Jules Leaver who started out in 1988 by selling clothes from their rucksacks on the ski slopes.
The company opened its first shop on London's Fulham Road in 1993 and its name is inspired by Le Face, an Olympic black run in the French resort of Val d'Isere.
Chief executive Louise Barnes said the management team which came in two years ago had worked hard to develop a strong brand into a business with solid infrastructure.
"We are now reaping the benefits of the investment in the business over the past two years with significant improvement in our operating margin.
She said Fat Face's core customers were "middle-youth" - affluent people in their 30s and 40s who "want to be able to express that they are still young, healthy and active".
"For some this is skiing and windsurfing but it can be something as simple as flying a kite in the park with your kids, or taking the dog for a walk."
New store locations range from mainstream shopping areas such as The Centre at Milton Keynes to popular outdoor sports destinations including Anglesey, which attracts windsurfers from across the UK.
Internet and direct mail sales accounted for around ten per cent of business.
