One has to be careful in criticising the efforts of our esteemed terrestrial broadcasters in bringing us The World Cup ("what an international occasion it is", copyright Mark Lawrenson).
For his comments about the truly appalling commentary on the rugby World Cup afforded us by ITV, one of my peers in the business organisation press officer club got his knuckles rapped by a middle ranking silly person at the local office of our independent broadcaster.
Hopefully, the Institute of Directors (for whom I wear the press officer hat) will cut me a little more slack to point out what has been all too painfully obvious to anyone who has sat down to watch world cup games.
The standard of football commentary has been banal at best, and dire for the most part.
Whether it is apocryphal or not, the rumour round my local was the BBC had phased the commentary on BBC Radio Five Live by a few seconds to stop people turning down the BBC TV commentary and turning up Alan Green and his sidekick.
Of course old codgers like me will always insist it was better in the old days, but in this matter how can you argue otherwise?
My favourite commentator has always been Bill McLaren - by a distance.
Can you imagine any of today's crop of commentators coming out with a phrase like "Barry John, he could run through a field of daffodils without crushing a petal", or "Gerald Davies, his sidestep is like a shaft of lightning"?
And when footballers nudge each other on the nose (head butt, my backside!) or wave their arms at each other, it brings to mind occasions when 16 forwards were smashing hell out of each other (was Brian Moore in their somewhere?) and McLaren described it as a "bit of a brou-ha-ha".
Murray Walker was perhaps not as crisp and organised as McLaren but boy, did we enjoy his commentary.
"...the lead is now 6.9 seconds. In fact, it's just under seven seconds"
"Tambay's hopes, which were nil before, are absolutely zero now."
As a far better columnist than I might say, "you simply couldn't make it up".
For cricket fans there was only the peerless Richie Benaud. Not always as amusing as Murray but often incisive.
Who can forget his muttered comment as Mike Atherton appeared to take some earth out of his pocket and apply it to one side of the match ball? "I really hope I am not seeing what I think I am seeing".
When you find yourself thinking that maybe John Motson is the best on show at this World Cup, that must be a damaging comment on all the rest of the commentators, pundits, analysts etc.
I recently read a lovely book called "Mr Action Replay" by Dale le Vack on the life and times of Bryan Cowgill, the BBC head of sport who pushed through the action replay machine in time for the 1966 World Cup.
As Bryan sits in his house in Stratford watching the World Cup, he could be forgiven for shedding a silent tear, although I understand from his contemporaries it is unlikely to be a wholly "silent" tear.
For my part, I would like to have seen more made of Ally McCoist and Sky's Andy Gray.
As I write I don't know whether we triumphed over Portugal or not, but regardless, the World Cup caravan will proceed onwards.
I suspect Portugal's acting will have been as hammy as our commentary.
Perhaps we should leave the last word on World Cup commentary with Murray Walker who might have said, in fact I believe he did, on another occasion . . . . . . . . .
"Only a few more laps to go and then the action will begin, unless this is the action, which it is."
* Andy Skinner is managing director of Redditch-based consultancy ASAP. ..SUPL: