The publisher of the Express & Star newspaper has announced that it will axe around 90 jobs in the Black Country and Shropshire.
Media group Midland News Association (MNA) has blamed "difficult trading conditions" for the announcement, which has prompted an angry response from union chiefs.
It is understood that around 60 jobs will go from the group's Black Country and Staffordshire offices, with 30 being cut in Shropshire, representing about ten per cent of the firm's workforce.
Members of the company's staff council were informed of the news at a meeting on Wednesday, and letters went out to all staff on Thursday.
A 30-day consultation process has begun, with volunteers being sought.
The National Union of Journalists is not fully recognised by the company, although it has many individual members.
Chris Morley, Northern and Midlands organiser for the NUJ, said: "This is an absolutely devastating blow for all our members. It comes on top of huge cuts in the recent past.
"As a union we believe that the future for newspapers can only lie in quality news, and to produce quality news you have to have good journalists, and you have to have enough of them to make sure you can provide that level of service to readers.
"We fear that if large numbers of journalists are made redundant that the Express and Star and Shropshire Star's ability to do that will be diminished, and that in the long term that then puts further pressure on th remaining staff.
"We do want to work with the company to find the best possible solution to the problem they claim they have."
The company shed 120 jobs in October 2008 when it merged the business functions of the Express and Star and Shropshire Star, saving £3m.
MNA managing director Alan Harris said: "Like every other newspaper publisher, the MNA is facing very difficult trading conditions and there seems to be no sign of improvement.
"If we are to continue to invest for the future in our publications, both in print and online, then we must make some cost savings.
"The board fully understands that this is a very difficult time for all staff and we are doing our very best to keep everybody informed of what is happening."