Hundreds of thousands of hours are notched up each year by Eversheds' employees committed to making a difference in community groups.
The law firm, that employs more than 600 people at its Birmingham office, gives high priority to Corporate Social Responsibility and features in the prestigious poll 'Sunday Times' Best Places To Work for 2005'.
Ingrid Everson, a partner at the city's offices, heads up the committee that oversees Eversheds' CSR work in the Midlands and knows first hand how making the effort can make the difference.
The company works closely with Business in the Community and takes on projects suggested through one of their initiatives, Birmingham Cares and is also a keen supporter of ProHelp, that is able to put professionals in touch with organisations needing support and advice.
Just one of the Birmingham Cares' projects saw Ms Everson leading a team to undertake a project at Roshni Centre Women's Refuge.
She said: "The team I worked with at the refuge were all senior staff and the purpose was to see what our membership of Birmingham Cares means and what the team could get out of it working together.
"I find it good being with people from other departments.
"While I might say 'hello' to people I don't necessarily find the time to talk to them and have never spent a full day with some of them so this was a really good opportunity."
Other projects are being planned and Ingrid believes this on-going link between Eversheds and Birmingham Cares ensures the best use of time and effort.
"It allows us to be focussed and ensures that we can coordinate CSR activities most effectively."
The strategy affects employees at all levels and is written into the firm's Vision and Values statement.
Appraisal forms and the application form for promotion within the firm include questions about individual's commitment to the CSR strategy.
Ms Everson said: " Employees are not obliged but are encouraged to take part."
Charlotte Digby, another solicitor at Eversheds, coordinates the CSR initiatives at the Birmingham office.
She said: "As lawyers we believe the law should be accessible to everyone and through ProHelp projects can be filtered before they get to us so we know what will be required and what commitments is needed." The pro bono work, when advice is given to organisations for free, is actively encouraged.
And Ms Digby admitted: "I got some of my best experience giving pro bono advice when I was training. The Birmingham Cares projects help ensure employees from across Eversheds can come together to meet community needs.
"Everybody in the office can get involved with many of the projects and it is not just restricted to lawyers," she said.
Projects can range from reading mentors to working on a community garden.
Ms Everson said: "I think generally across the business that CSR is being seen as increasingly important.
"I think from surveys that people believe that actually having a Corporate Social Responsibility policy helps not only with regard to recruitment and retention but to profitability.
"It is all part of the vision that people want a good place to work and want to make a commitment."