Business leaders from the West Midlands have been taking part in a visit to Ghana to forge links with businesses in the West African country.
Angela Smith, regional organiser for the Federation of Small Businesses (FSB) is one of five business leaders who are part of a project funded by the international agency the Commonwealth Local Government Forum.
The objective of the trip is to help business owners in Adenta, a city of similar size to Worcester, which lies just beyond the capital, Accra, in developing their own businesses and with that development build international trade links with the Worcester business community and firms in other parts of the West Midlands.
Meetings with businesses from the agricultural sector, food and drink processors, artisans, local tourism and tailors have all proved very successful, according to organisers.
A spokesman said: “Some of their issues, such as finance and availability of development land, are similar to those UK businesses are likely to encounter.
“However, there are some very basic barriers to economic development including the proportion of children gaining an education, clean water supplies, poor roads, inadequate drainage and other elements of the built infrastructure.
“In addition to these there are some cultural issues that can hamper economic development.
“In a meeting with Adentan business women it was very clear that they wanted the best for their families, their businesses and their local community.
“They were keen to discuss the challenges around balancing running a business alongside the demands of family and home.”