West Midlands entrepreneurs are being challenged to cut the Mustard.
Business development initiative Mustard.uk.com - now in its fifth year - is promising to build on the 2,000 enterprises that have already been assisted.
It is boosting its offering to help a new generation of firms.
"The programme has long been recognised as a best practice model for the UK and this reputation is only going to get better with the launch of pre-start workshops, an even wider selection of approved consultants and access to finance," said Kul Sanghera, project director.
He continued: "We have got about 300 places up for grabs this year and these are open to people who have the drive, commitment and vision needed to start a business, whether that be manufacturing, service, technology or even leisure related."
Mustard.uk.com, which has helped contribute £680 million to the West Midlands economy, provides a client mentoring service from the outset and dedicated support from private consultants, including accountants Moore Stephens and Mazars.
The expertise can be channelled into formulating business plans, developing marketing strategies, product research and market analysis.
"We've already had some major successes in the region, with Telford-based Verify Technologies making a major mark on the world of Formula 1 through its laser measuring device," said Mr Sanghera.
"Paul Wassall, the brains behind the enterprise, used business planning and marketing support to work with some of the sport's biggest names, such as Jacques Villeneuve and Jensen Button."
Funded by Advantage West Midlands and ERDF, Mustard.uk.com is also working closely with Investment Readiness (IR) to provide a service that prepares fast growing businesses for raising and attracting finance.
The new programme looks to make aware and subsequently educate companies on appropriate types of funding, whilst also improving management skills to make effective use of any cash injection.
IR - through its consultants - will provide assistance in sourcing suitable finance opportunities and ensuring that business mentoring extends beyond the post funding stage.
Mustard.uk.com is managed in local areas by the region's Business Links.
