Emblazoning The Queen's Award emblem across giant construction sites has produced a Royal reward for Warwickshire building components firm Alumet Systems (UK).
It has won a competition for 2004 Queen's Award winners to find the most enterprising use of the 'flying e' logo - the ultimate symbol of success for British business.
And a representative from the company joined this year's winners of The Queen's Awards for Enterprise at a celebratory reception in London in the presence of The Duke of Gloucester.
Two other West Midlands Queen's Awards winners, from Cradley Heath and Lichfield, were highly commended in the emblem competition.
Alumet Systems of Southam, Warwickshire, won The Queen's Award for Enterprise 2004 in the Innovation category for its revolutionary new facade system for commercial buildings - light yet strong prefabricated walling beams that speed on-site production. Now when the beams are installed on new buildings they carry a permanent placard announcing the fact - with the emblem prominently displayed.
Company director Dean Walton said: "During construction it's highly visible to other contractors and passersby, and even though the symbol disappears when the beams are clad, it's a nice thought that when a building has reached the end of its useful life and is demolished, the symbol could be revealed again. Since winning The Queen's Award sales of our Avon beams have soared, and we wanted the world to know of our success."
Steve Brice, secretary of The Queen's Awards Office, said: "Most winners of the award are happy to use the famous emblem on flags and letter headings, in advertisements and on websites, on ties for men and brooches for women.
"But it sometimes appears in more unusual settings so we devised this light-hearted competition to reward these innovative uses.
"There's a serious reason too. Unusual ways of using this elegant emblem can help to draw the attention of customers and competitors to a firm's success in winning the most sought-after prize in British business."
Commended by The Queen's Awards Office were O-I Europe (Machinery & Distribution), of Cradley Heath, which won The Queen's Award in the International Trade category for its glass container machinery, and used the emblem in spectacular video film for company display.
Also commended was Valve Train Components, of Lichfield, which won The Queen's Award in the International Trade category for engine components for the automotive industry.