The first Green Britain Day, a focal point for people to take action towards a more sustainable lifestyle, takes place next Friday, July 10.
EDF Energy is co-ordinating the landmark initiative that aims to inspire the nation to work together and lower Great Britain’s carbon footprint by the time the Olympic and Paralympic Games arrive in London in 2012.
Using the inspiration of London 2012, EDF Energy is encouraging people, including schools around Britain, to ‘do something green for the team’ on Green Britain Day, creating a wave of tangible action across Britain.
People are invited to join Team Green Britain at teamgreenbritain.org, a community aimed at harnessing the power of collective action. Developed in association with the Eden Project, the website suggests new actions to take on Green Britain Day. The innovative website features five areas of interest – Home and Garden, Food, Lifestyle, Travel and Money – with teams within each, offering practical and effective ways to live lower carbon lives. Team Green Britain will provide ongoing support to help people make long-term, low-carbon lifestyle changes on the journey to 2012 and beyond. Vincent de Rivaz, Chief Executive of EDF Energy, said: “Climate change is one of the biggest challenges facing us. As an energy company, EDF Energy has a responsibility to be at the heart of the solution to climate change and we have the expertise to help people use their energy more efficiently.
EDF Energy is now the largest producer of low-carbon electricity in the UK and we have already rolled out over the last two years ‘Our Climate and Social Commitments’, the biggest package of sustainability initiatives announced by any UK energy company. But we also need to help people reduce their own carbon footprint.
“As the First Sustainability Partner of London 2012, we want to harness the power of the Games to bring people together across communities to take collective action against climate change. Green Britain Day is designed to be a focal point for people to take action towards a more sustainable lifestyle, inspired by the historic milestone of 2012. We see Green Britain Day as an ongoing opportunity for Britain to lead the world in the fight against climate change.”
