Property and construction consultancy EC Harris is set to move to Birmingham's landmark Baskerville House following its £30 million redevelopment, the firm confirmed today.
EC Harris, currently located at One Victoria Place, will take 14,000 sq ft on the third floor of the city centre building from Targetspace, the serviced office arm of developer Targetfollow, which is also taking two of Baskerville's eight floors.
According to Targetspace, the deal is the region's largest ever serviced office letting.
EC Harris Partner Philip Black believes the convenience and flexibility of Targetspace's offer in Baskerville House meets the needs of his expanding company.
He said: "The opportunity to move into Birmingham's most prestigious new landmark office building highlights EC Harris' rapid expansion and continued success across the Midlands. Baskerville House provides us with a new dynamic working environment in flexible and serviced accommodation which facilitates our further growth.
"We pride ourselves on delivering better value results to our clients and need to ensure that our people have an environment that fosters innovation and best practice working. Baskerville House is a highly visible commitment to both our people and future investment by EC Harris in the region."
Targetspace was launched in February 2006 and has since been established at a number of high profile locations including 70 St Mary Axe in the City, Centre Point in the West End and Wembley Point over looking the new stadium.
Tenants of Targetspace at Baskerville House, its first venture outside of London, will benefit from a full range of facilities, including reception services, a state-of-the-art telecommunications and IT system with in-house consultants, mail handling, secretarial services, a conference centre and cafe.
John Griffiths, from GBR, who brokered the deal for EC Harris, said: "We looked at the full range of traditional leases and all the available space in the marketplace for EC Harris - but the flexibility offered by a Targetspace business centre fitted extremely well with its business model and its ability to react to new opportunities.
"EC Harris has now occupied serviced offices for three years and have seen its business virtually double. This provides the strongest possible demonstration of the increasing importance of the serviced office sector to the professional services community."
The letting of a further floor to Targetspace means three of the building's eight floors have now been let less than nine months after the building's multi-million pound transformation, with the other floors being taken by training company FTC Kaplan.
The project saw the building extended from six floors to eight with the new floors set within a glass dome roof while the remainder are wrapped around two massive glass atria, creating almost 200,000 sq ft of Grade A office space.
Ian Fox, property director of Norwich-based developer Targetfollow and managing director of Targetspace, said: "Baskerville House allowed Targetspace to bring something completely new to the marketplace and this confidence has been justified with the imminent arrival of EC Harris."
