The regeneration of one of the region's biggest brownfield sites was the setting for Dutch government officials and businesses visiting the city to discover Birmingham's offering to the UK logistics market.
Officials from Noord Brabant in Holland visited The Hub in Aston on a two-day tour of the region's business parks and warehouse distribution sites, hosted by Locate In Birmingham.
The purpose was to see Birmingham's offering and learn about working with developers.
Michael Loftus, head of Locate in Birmingham, said: "Our Dutch visitors were keen to learn about our work with commercial property developers. In the Netherlands, all aspects of commercial property development are dealt with by the Government - from planning and funding through to completion - so it was interesting for them to see our approach. The Hub was an excellent example of how our partnership work with developers enables the development of large industrial parks."
The delegation was led by Paul Rupp, member of the executive board of the provincial council for Noord Brandt.
He said: "We are really impressed with the way regeneration is taking place in Birmingham. We are particularly interested in the private investment by developers and the way in which partnership working between these developers and investment agencies such as Locate in Birmingham can help companies looking to be based in the city by meeting the requirements of specific sectors."
The £150 million scheme at The Hub will provide logistics companies with bespoke high bay units on the 80-acre site.
This will meet demand for distribution facilities in urban areas, predicted as a result of the Road Transport Directive, which came into force last April.
Mr Loftus added: "Being in a central location with quick access to major population centres in the UK makes Birmingham a natural base for distribution and sales service functions. There are no other sites in the region offering the flexibility and scope to cater for large-scale requirements, and companies have to look further afield to meet their specification in the 40,000 sq ft and above bracket.
"The Hub will help redress the balance and meet the growing demand for larger buildings."