Two former classmates believe they have spotted a gap in the market for their new business specialising in safe electricity.
Scott Palmer and Joe Bolton, both former pupils of High Arcal School in Dudley, are the driving forces behind Electrix Installations and Maintenance, a specialist electrical contractor for the residential, commercial and industrial markets.
The duo have already won a number of contracts with Boss Design, Penn Golf Club and Wolf Mountain and have now set their sights on growing their residential market.
Mr Palmer said mew regulations are going to require more homeowners to install residual current devices (RCDs) to protect circuits, which will open doors for the company.
He said: “Between the two of us, we’ve probably installed in excess of 100 RCD protected fuse boards over the past two years so we decided to combine our skills and contacts and launch Electrix to look at taking advantage of the Black Country and Birmingham marketplace.
“The residual current device is a safety device that switches off electricity automatically if there is a fault. They tend to be more sensitive than normal fuses and circuit providers and provide added protection against an electric shock.”
He continued: “Being a relatively small business compared to some of our rivals, we are quite agile and do not have the same overheads, which means we can offer really cost-effective prices and free, no obligation site visits.”
More than £50,000 has been invested into the business by Scott and Joe and this has been channelled into a corporate identity, new vans and the launch of its own website.
As part of their marketing strategy, the two electricians are also planning to exhibit in a number of town centres during the summer offering free advice to local shoppers and homeowners.
Mr Bolton added: “We have both been apprentices and worked our way up, learning from experienced professionals in the process.
“This has given us the skills we needed to start up our business and we are already winning work to install new systems and securing long-term maintenance contracts.
“We now have the opportunity to help save lives in the home and will be doing our best to spread this message as far as we can.”