Property agency DTZ has helped clinch the successful relocation of Black Country chain manufacturer Eliza Tinsley to new premises, enabling the company to concentrate on its growing distribution business.
DTZ's residential department was instructed by Eliza Tinsley to dispose of its production and warehousing facility, on Reddal Hill Road in Old Hill, so it could relocate to more suitable accommodation in Sandwell.
The 3.1 acre site, with approximately 100,000 sq ft of buildings, was sold to a national house builder for £2.5 million, following a successful planning application by DTZ to secure the area for future residential development.
Planning consent was agreed by Sandwell Council, despite the site's employment zoning in the council's local plan, within five weeks of the application - three weeks less than the average turnaround time.
Eliza Tinsley wanted to retain its Black Country roots and relocating to a property within Sandwell was a priority.
As a consequence, the industrial agency team at DTZ acquired a building at Garratt's Lane in Cradley Heath offering the company 91,000 sq ft of leasehold space within the Sandwell Council boundary.
Fred Hayhurst, company secretary of Eliza Tinsley Group, said: "The sale of the Reddal Hill Road site was key for the future development of the business, creating value whilst remaining in the same area to ensure continuity of employment for the company's people.
"The response of Sandwell Council at all levels throughout the process provides real encouragement for the group to expand within its boundaries.
"DTZ was quick to see the commercial opportunities arising from a change of use for the site and coordinated and fully supported the company's successful approach to the council."
Nick Ford, associate director in DTZ's industrial agency team in Birmingham, added: "The industrial agency team worked with the planning department at DTZ to provide a streamlined service and secure a positive result for Eliza Tinsley."