He's best known as one of Britain's richest and most successful businessmen, and one of the fearsome panel of investors from TV's Dragons' Den.
But now entrepreneur James Caan has found a new project to work on - helping British people of Pakistani descent rediscover their roots. The businessman has set up a gap year teaching project that will give young British people the chance to work in Pakistan.
And although the project was launched just a week ago, it has already had hundreds of applications - including nearly 100 from Birmingham alone.
The Projects Abroad gap year organisation has been running since 1991, but has never had any trips to Pakistan, because authorities always believed it was too dangerous.
But Mr Caan persuaded them that it was important for people to recognise their roots, and that setting the trips up would be useful in the fight against extremism.
He said he believed the July 7 terror attacks in 2005 might not have happened if Pakistani Muslims in the UK had a better sense of identity about their roots.
He added: "I believe that there is great potential benefit, both in the UK and in Pakistan, from young people from families of Pakistani origin to do some voluntary work back in Pakistan. It will help to bridge the psychological and knowledge gap between these young people and their heritage.
"I have appointed the long-established volunteering organisation, Projects Abroad, to run this programme. They intend to work initially with volunteers interested in helping out at schools with teaching and care projects in the Lahore area.
"Volunteering with a professional organisation with global experience, like Projects Abroad, guarantees structured work and good support and monitoring, expert briefing and inductions, and proper arrangements for accommodation, food and insurance.
"This should all be reassuring to the families of potential young volunteers back home in the UK."
Mr Caan was supported in his initiative by old friend and former Pakistani Prime Minister Shaukat Aziz.
The two were meeting regularly at the end of last year to discuss Pakistan's economy.
Mr Caan's idea for the Projects Abroad gap year trips involves sending young British volunteers to work in schools in Pakistan.
Successful applicants will be working with the CARE foundation - a Pakistani charity founded in 1988 to provide education to needy children in the South Asian country.
The CARE foundation manages 182 schools in Pakistan, and is educating more than 114,000 students and employs more than 1,700 teachers.
There will also be opportunities to work in local newspaper, radio and TV placements, in hospitals, with after-school sports clubs and on IT projects.
Volunteers would be placed with host families in one of five locations around Lahore, the second-largest city in Pakistan.
Dr Peter Slowe, of the Projects Abroad programme said: " I welcome this initiative. It is an opportunity for young people from families originating in Pakistan to learn about an important part of their heritage, and it is also an opportunity for them to help with teaching and care in schools in Pakistan where they will be appreciated."