The Midlands' growing movie industry, part of a sector turning over £1.4 billion a year, has received a double boost.
A think-tank in Birmingham heard experts back the city as potential venue for major film festivals and events.
And a Government initiative was unveiled a project to boost local filmakers and movie-fans by bringing digital films to screens in the region.
The news came at a debate run by Film Birmingham to investigate the prospect of the city as an international venue for the movie world.
Minister for the Creative Industries and Tourism Shaun Woodward, praised Birmingham's commitment to film.
Mr Woodward said: "Birmingham's film and television industries are riding high on the back of a period of much wider cultural regeneration in the region.
"A festival will give the city an opportunity to invite the people of Birmingham to celebrate this success.
"Birmingham is clearly committed to making the most of film and TV.
"The establishment of Film Birmingham demonstrates this commitment."
The film sector is part of a "cluster" , including screen, image and sound, which development agency Advantage West Midlands says employs 21,000 people and has an annual regional turnover of £1.4 billion.
Film Birmingham, which is backed by Birmingham City Council, is currently involved in commissioning a feasibility study into the economic impact of the film industry alone on the city and region.
Mr Woodward also announced a new investment - part of a £12 million national scheme - in digital film to benefit audiences and film-makers across the region.
Mr Woodward said that from late summer, eight screens in Birmingham, Wolverhampton, Solihull and Walsall will be equipped with digital projection facilities.
The idea is to give giving cinema-goers a wider choice of films, such as March of the Penguins, Transamerica and Secuestro Express - as well as boosting the home grown film industry.
The initiative is part of a £12 million scheme, funded by the National Lottery through the UK Film Council which will see 240 screens in 210 cinemas across the UK go digital.
In return for the new tech-nology, cinemas will show m ore specialised, nonblockbuster films, including lower budget British films such as A Cock and Bull Story, as well the critically acclaimed Good Night and Good Luck and classics such as Brief Encounter.
The Digital Screen Network will also offer a range of other benefits, as cinemas will be encouraged to use the equip-ment to show, for example, films made by local filmmakers, film clubs and schools.
Mr Woodward said: "From July, film fans in the West Midlands will get more choice at the box office creating an even more vibrant market where film fans and filmmakers of all hues will be the winners."
The West Midlands cinemas joining the Digital Screen Network are Cineworld Birmingham Broad Street (two screens), Cineworld Solihull, Cineworld Wolverhampton, Light House Wolverhampton, Showcase Walsall, Vue Birmingham Star City (two screens).
Suzie Ralph, director of Film Birmingham told the conference, at Birmingham's Electric Cinema, that the city was enjoying unprecedented growth in its film and television industry.
She said its network of film and production companies places the city in a strong position to rival established festivals such as Edinburgh and London.
Neil Rami, chief executive, Marketing Birmingham said: "Birmingham is the UK's leading city for hosting festivals and events."