Developer Ballymore Properties has appointed a dual force of property agents to handle one of Birmingham's most prestigious developments.
Colliers CRE and CB Richard Ellis (CBRE) will represent the multi-million pound mixed-use scheme adjacent to Snow Hill Station in the city centre.
Proposals for the £200 million project include 721,200 sq ft (67,000 sq m) of offices, 200 apartments together with retail and leisure overlooking a new public plaza in front of St Chad's Cathedral.
Richard Probert, of Ballymore Properties, said: "Snow Hill is a regional scheme of UK significance which requires a mix of international marketplace knowledge combined with a good grasp of regional competition and awareness. Both organisations have extensive experience working not only in the region, but also in comparable markets around the world.
"Colliers CRE emphasises a consultative approach, while CBRE favour a broker orientated method of activity - a combination that will create a force to be reckoned with on this landmark scheme. Both firms are involved in some of the biggest new developments and regional schemes in the UK."
Outline planning consent for the 3.65 acre site was achieved earlier this year and a detailed planning application for the first phase of public space and offices will be submitted before the end of the year. The overall redevelopment of the Snow Hill site will lead the next phase of city centre regeneration, breaking the concrete collar at Birmingham's Queensway ring road.
Julian Shellard, chairman of regional business at CB Richard Ellis, said: "New construction at Snow Hill is now about to happen.
"It is very exciting for CB Richard Ellis to be acting for Ballymore alongside Colliers CRE on this project, which will bring much needed development space into a barren market.
"The economy is set fair and demand is already showing distinct signs of improvement. I believe the timing for this development could not be better, particularly as decentralisation from the South-east and London is now firmly back on the corporate agenda."
Since the redevelopment of Snow Hill Station in the 1980s, the land next to the station has been used as a car park.
Ian Cornock of Colliers CRE, added: "It has always been the aim of the city council to secure a major commercial development as part of the regeneration of the city centre and Ballymore is most certainly now on board.
"This site offers huge potential to both indigenous and overseas investors and we know that the marketplace is hungry for such an opportunity.
"The effect of combining our expertise in this joint agent venture has been quickly recognised by Ballymore and we look forward to delivering results quickly."
